Business Strategy & Financial Analysis for the Real Estate & Property Industry

In the competitive world of property development and real estate, success depends on more than location, it requires strategic insight, financial clarity, and data-driven decisions.

At Morton Moore, we empower property professionals with the tools and analysis needed to manage risk, maximise return on investment, and make confident long-term decisions. Whether you’re scaling a real estate agency, evaluating new developments, or managing a property portfolio, our business advisory team is here to guide your growth.

Development Feasibility & Financial Modelling

Before breaking ground, we help you understand the numbers:

• Full feasibility studies (including land cost, build cost, and projected resale/rental income)
• Break-even and cash flow analysis
• Sensitivity analysis for pricing and interest rate changes
• Return on investment (ROI) and internal rate of return (IRR) calculations

Project Costing & Cash Flow Planning

Track development or capital expenditure at every stage:

• Costing frameworks tied to milestones and work phases
• Cash flow forecasts aligned with contractor payment terms
• Financial tracking dashboards for single or multiple developments
• Reports tailored for lenders or equity partners

Portfolio & Performance Analysis

Know which properties are performing and why:

• Rental yield, occupancy, and arrears analysis
• Capital growth tracking over time
• Comparative performance across properties, areas, or agents
• Recommendations for disposals, upgrades, or reinvestment

Agency & Franchise Strategy Support

Build a stronger, more profitable estate agency:

• Commission structure evaluation and restructuring
• Office profitability analysis
• Agent performance dashboards
• Growth planning for branch expansion or franchising

Strategic Planning & Advisory

Long-term support for decision-makers:

• Annual strategy facilitation and KPI setting
• Investment opportunity analysis and business case development
• Risk assessment and scenario planning
• Strategic budgeting and forecasting

Industry-Deep Knowledge

• From sectional title schemes to multi-phase developments, we understand the unique timelines, revenue flows, and capital risks in property. We speak your language, and your lender’s.

Data That Drives Decisions

We don’t bury you in spreadsheets. We turn your numbers into clear, visual insights that help you answer critical questions like:

• “Should I develop or sell this land?”
• “Is this property worth renovating?”
• “Which agent delivers the best ROI?”
• “When will I recoup my investment?”

Growth-Focused, Not Just Compliance-Focused

• Where accountants stop, we go further. Our team helps you build, model, test, and track strategies that move your business forward.

Hands-On, Partner-Level Involvement

• We don’t send junior staff to advise on million-rand decisions. You’ll work directly with experienced strategists and financial analysts, every step of the way.