Business Strategy & Analysis for Healthcare Professionals

At Morton Moore, we know healthcare professionals don’t just need accountants, they need business partners who understand how to grow and sustain a thriving practice in a rapidly evolving industry.

Our Business Strategy & Analysis services are designed for doctors, specialists, allied health providers, and clinic owners who want more control, clarity, and confidence in their practice decisions.

Practice Performance Reviews

We go beyond the numbers, identifying patterns, blind spots, and opportunities.

• Monthly or quarterly deep-dive into key metrics
• Revenue per clinician or chair
• Overhead ratio and break-even analysis
• Patient flow vs staffing efficiency

Business Planning & Forecasting

Whether you’re launching a new practice, scaling, or pivoting, we’ll help you plan smartly.

• 12- to 36-month business plans
• Startup capital and operating cost projections
• Profitability modeling for new services or branches
• Equipment investment vs ROI evaluation

Pricing Strategy & Service Structuring

Maximise revenue while staying accessible to patients.

• Benchmark consultation and treatment pricing
• Structuring tiered services or bundled offerings
• Fee analysis by procedure, practitioner or room
• Advice on cash vs medical aid pricing strategy

Cost & Overhead Control

We help you spot and stop inefficiencies.

• Identify overspending areas (e.g. consumables, staffing, rent)
• Supplier and service contract reviews
• Smart automation and software recommendations
• Admin-to-clinical staff ratio guidance

Growth & Exit Strategy

Looking ahead? We support long-term thinking.

• Expansion planning: new locations, partners, service lines
• Staff incentive plans and retention strategies
• Valuation and succession planning
• Exit preparation for sale or retirement

We Know the Business of Medicine

• Our team understands how clinical work translates into operational complexity. We speak your language, both financial and medical.

Data That Drives Decisions

• We use real-time metrics, benchmarking, and profitability modelling to guide your strategic decisions. No guesswork just smart, evidence-based advice.

Advisors You Can Trust

• We’re more than consultants, we become your strategic partners. Whether you need to bounce off ideas, assess a business risk, or prepare for growth, we’re in your corner.

More Clarity, Less Stress

• With clear reporting, simplified strategy documents, and hands-on support, you’ll gain the clarity you need to make informed business moves without overwhelm.