Business Strategy & Analysis for the Construction & Trades Industry

In construction and trades, success doesn’t just come from doing great work, it comes from planning ahead, bidding wisely, and managing growth with control. Whether you’re a builder expanding into new regions, a subcontractor scaling your crew, or a civil contractor chasing larger tenders, having a clear business strategy is crucial.

At Morton Moore, we offer tailored Business Strategy & Analysis services designed specifically for construction and trades businesses in South Africa. We help you build a smarter business from the ground up, with numbers, insights, and direction that align with how you operate.

Why Strategy Matters in Construction

You deal with:

• Long project cycles and unpredictable income
• Cash flow pressure and tight margins
• Increasing competition on tenders
• Rising material and labour costs
• Dependence on relationships and subcontractor networks

Without the right systems and strategies, it’s easy to get stuck in survival mode. We help you break through.

Growth Planning

Whether you want to add a crew, open a new branch, or move into commercial projects, we help you:

• Assess if your current financials can support the growth
• Model different growth paths (with cost, staff, and cash flow implications)
• Set realistic, measurable growth targets

KPI Design & Tracking

We define and track industry-relevant metrics:

• Profit per project or crew
• Labour-to-income ratio
• Quote-to-win ratio
• Days to invoice/payment
• Retention recovery rate

We turn your business into a dashboard, not a guessing game.

Risk & Contingency Planning

We help you build strategies to protect your business from:

• Late payments and cash gaps
• Over-reliance on one client
• Labour shortages

Profitability Analysis

We look deeper than just revenue:

• Are you underquoting?
• Is one team consistently more profitable than others?
• Which types of jobs drain your margin?

We give you actionable insights so you can bid better and work smarter.

Tender & Project Bid Support

We help you prepare for tender submissions with:

• Financial projections
• Project costing models
• Labour capacity forecasts
• Risk buffers and margin planning

We’ll ensure your pricing is competitive and sustainable.

We Speak Construction

• You don’t need to explain what retentions or snag lists are we already know. Our advice is grounded in the realities of your industry.

Data-Driven, Action-Focused

• We don’t hand you thick reports you’ll never read. We give you focused, practical strategies that you can implement in the real world with your crews, sites, and clients in mind.

Integrated with Your Accounting

• Because we also handle your books, payroll, and reports, we already understand your numbers and can act on them quickly. No disconnects. No delays.

We’re In It for the Long Haul

• Strategy is not once-off, it’s ongoing. We build long-term relationships to help guide your decisions as your business grows or changes direction.