Accounting Services for the Retail and E-Commerce Industry
In retail and e-commerce, your financial picture can change by the hour. You’re juggling inventory, promotions, supplier payments, and fluctuating customer demand, all while trying to maintain healthy profit margins. At Morton Moore, our accounting services help you track every transaction, streamline operations, and stay two steps ahead.
What Makes Retail Accounting Unique?
Retail and online businesses face high-volume, high-frequency transactions across multiple platforms. Between returns, promotions, supplier bills, and daily sales reconciliation, the numbers add up fast. You need more than bookkeeping. You need intelligent, real-time insight.

Our Accounting Services Include:
Point-of-Sale (POS) & E-Commerce Integration
- We connect your accounting system to your POS terminals, payment gateways, and e-commerce platforms like Shopify, WooCommerce, or PayFast, for seamless, automated sales tracking.
Inventory & Cost of Sales Management
- Track inventory in real-time, monitor shrinkage, and calculate accurate Cost of Goods Sold (COGS), whether you’re running a single boutique or a multi-location store with an online presence.
Daily, Weekly & Monthly Management Reporting
- Revenue trends by product, store, or category
- Gross and net margins
- Return rates and promotional impact
- Supplier performance
- Profit per sales channel
Multi-Channel & Multi-Store Consolidation
- Run multiple branches or platforms? We consolidate your data into a unified view, so you can see what’s working, what’s not, and where to focus your energy.

What Sets Us Apart
Built for Retail & E-Commerce
- From flash sales to fulfillment delays, we understand how fast retail moves and we’ve built our services to match. You won’t waste time explaining industry basics to us.
Real-Time Data. Real-Time Decisions.
- With live system integrations and cloud-based platforms, you’ll always know what’s happening with your cash, stock, and margins even if you’re off-site.
System Setup & Support
- We don’t just do the accounting, we help you choose, set up, and connect your POS and accounting systems to automate and simplify everything.
Ongoing Strategic Support
- As your trusted financial partner, we advise on pricing strategies, product mix, tax planning, and scaling decisions, not just compliance.

Who we work with?
Our clients range from:
- Boutique clothing stores
- Online retailers (Shopify, WooCommerce, Takealot sellers)
- Specialty and lifestyle brands
- Franchises with multiple branches
- Hybrid retailers (brick & mortar + e-commerce)
Morton Moore
© 2025 Morton Moore. All rights reserved.
| Professional Accounting & HR Services | Based in South Africa
Contact
cj@morton-moore.com
(084) 072-1226
Monday – Friday
8am – 6pm
